Our Journey

Milestones

Company History
2025

SME500 Recognition (Singapore)

Honoured with the Singapore SME500 Award in recognition of business excellence and growth.

2024

Singapore Prestige Brand Award & New Business Expansion

Awarded the Singapore Prestige Brand Award and commenced development of standardized single-herb granule products.

2020

ISO 9001:2015 Certification

Achieved ISO 9001:2015 certification, reinforcing our commitment to quality management and operational excellence.

2019

Excellence of Herb & Fashion

Never stop to to provide value in products and services that empower people to lead healthier lives.

2018

Diversify into the Aesthetic Beauty Market

The launch of the first cosmeceutical product – InnerMost Radiance.

2017

GMP Certification

Exclusive pharmaceutical facility APD Pharmaceutical Manufacturing Pte Ltd has been conferred GMP certification.

2016

Expansion of Local Market

Appointed as agent in Singapore for Shensong Yanxin Capsules from Yiling Pharmaceutical Co. Ltd.

2015

CPM Manufacturing

Approval of APD Pharmaceutical Manufacturing Pte Ltd for the manufacture of Chinese Proprietary Medicine.

2014

Local TCM Collaboration

Dr. Zhang appointed as exclusive medical consultant for renowned TCM establishment Chien Chi Tow Healthcare Pte Ltd.

2013

Collaboration with Listed Company

Market development strategic partnership with Chinese listed company Conba Pharmaceutical Co. Ltd.

2012

Appointment of Principal

Dr. Zhang was appointed as the first full-time principal for the Singapore Institute of Chinese Medicine Studies.

Exclusive Pharmaceutical Facility

Our own exclusive pharmaceutical facility for Chinese Proprietary Medicines (CPM) production has been established, APD Pharmaceutical Manufacturing Pte Ltd (CRN: 201218708H)

2011

Market Expansion into Malaysia

Market research and expansion plan for Malaysia.

2010

Government Support

Spring Singapore support for IT upgrading and website development.

Free Clinic in Indonesia

Launch of free TCM consultation services in Indonesia.

2009

Business Visit

Market visit on the health supplement market in the United States.

2008

Academic Address at an International Conference

Invited speaker at the International Conference in Epidemiology and Disease Prevention at Suntec Singapore.

2007

Herb & Fashion Pte Ltd

The company converted into a private company to adapt to its corporate needs.

2005

Company’s Founding

The founding of the partnership entity Herb&Fashion, mainly in the business of the import and sales of Chinese Medicine herbs.