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 Our Founder        

     Company founder, Dr. Zhang Qinghong, Master of Medicine with specialisation in diseases of the spleen and stomach under the tutelage of Great TCM Master Prof. Zhou Xuewen, Ph.D. in clinical pharmacology of TCM and Western medicine integration, and post doctorate in food application of Chinese herbal medicine. As a former principal of the Singapore Institute of Chinese Medical Studies, he trained a number of TCM physicians in Singapore and Johor, Malaysia. Dr. Zhang devoted his life to the TCM industry and the overseas promotion and awareness of TCM, doing it every two weeks. For once every two months, he insisted in providing medical consultations for low-income residents on small islands around Southeast Asia using TCM and acupuncture. The current products for Herb&Fashion Pte Ltd are the accumulation of Dr. Zhang’s clinical prescription experience.

      Ms. Grace Liang Jing, Food Nutrition at Temasek Polytechnic, Bachelor with Honours in Management at National University of Ireland, MBA at Antai College of Economics and Management of Shanghai Jiao Tong University. Ms. Grace and Dr. Zhang founded Herb&Fashion in 2005, with its privatisation in 2007, established in-house pharmaceutical manufacturing facility in 2012, built cosmetic manufacturing facility with shareholders in 2017 and moved into Shenguan Building in the same year. Herb&Fashion is now the only Singaporean brand manufacturer with oral and topical Chinese Medicine products.

     Herb&Fashion has been serving local TCM hospitals and clinics all over Singapore. The company currently runs on a B2B model, and has launched B2C brands InnerMost Radiance and HF in 2019. The company has inherited our founder’s original intentions: using high quality genuine Chinese Medicine herb extracts under the principles of modern Chinese Medicine theory for the treatment of health issues of modern Man. Demonstrating the beauty of TCM through the power of TCM herbs.


Founding of Herb & Fashion

Founding of Herb & Fashion partnership, mainly involved in the import and sales of Chinese medicinal herbs.
June 05, 2005

Converted to PTE LTD

Conversion into Private Limited Company to adapt to corporate development.
September 10, 2007

Public Speech at international conference

Invited speaker by Suntec Singapore at a public speech on the epidemiology and prevention of diseases in Singapore.
June 10, 2008

Business Immersion

Market visit on the health supplement market in the USA.
September 07, 2009

Government Grant

Spring Singapore support on IT upgrading and website development
March 03, 2010

Business expansion to Indonesia

Launch of free medical and health consultations in Indonesia.
March 24, 2010

Business expansion to Malaysia

Malaysia Market investigation and expansion plan.
October 01, 2011

Inauguration of Principal

Appointed the first full-time principal of Singapore Institute of Chinese Medicine Studies.
March 05, 2012

Construction exclusive pharmaceutical factory.

Established our own factory(APD Pharmaceutical Manufacturing Pte Ltd, Register No.:201218708H) for CPM production
July 28, 2012

Partnership with listed company

Strategic partnership with Chinese-listed company Conba Pharmaceutical Co. Ltd. for joint target market development.
Feburary 18, 2013

Local cooperation

Appointed exclusive medical consultant for Chien Chi Tow Healthcare Pte Ltd for the establishment of Renowned Consultation medical service.
April 15, 2014

Manufacture TCM proprietary medication

APD was approved to manufacture TCM proprietary medication .
January 05, 2015

Local Market Development

January 01, 2016

GMP Certification

APD was proudly certificated by GMP .
December 06, 2011

Launch of Beauty Product

First oral beauty product---InnerMost Radiance was launched to local and overseas market.
July 12, 2018

Never stop to to provide value in products and services that empower people to lead healthier lives.

The excellency of Herb&Fashion is continue .....
January 01, 2019